Vinyl.com envisions an extraordinary experience associated with its iconic URL and aims to expand its offerings beyond vinyl records. In the near future, the platform plans to include merchandise, tickets, digital collectibles, and experiences that connect fans with creators, further enhancing the overall music experience.

But the 6.4 million artists in this segment — which MIDiA refers to as “artists direct” — are far from a unified group, and the music industry still does not know enough about their varied aspirations, challenges, and needs.